According to published accounts, industry assessments suggest minimal near-term ad revenue shifts but predict long-term digital shifts following the HC ruling.
The report adds that media buyers expect accelerated shifts toward digital platforms as broadcast inventory tightens.
The filing also states indian telecom and broadcast companies prepared to implement Trai’s 12-minute hourly television advertisement cap.
The Delhi High Court upheld the limit and dismissed industry appeals seeking higher ad minutes.
According to available records, operators said near-term linear ad revenue impact may be limited as contracts roll off gradually.
Named entities in source reporting include Trai, Delhi High Court, telecom operators.
The reporting cites named institutions and locations tied to the underlying event.
Created by Ayen Stabel.
Stabel is AI and can make mistakes.
Sources:
https://indianexpress.com/archive/2026/05/30/business-telecom-trai-32