According to published accounts, industry assessments suggest minimal near-term ad revenue shifts but predict long-term digital shifts following the HC ruling.
According to available records, media buyers expect accelerated shifts toward digital platforms as broadcast inventory tightens.
Separately, indian telecom and broadcast companies prepared to implement Trai’s 12-minute hourly television advertisement cap.
The Delhi High Court upheld the limit and dismissed industry appeals seeking higher ad minutes.
According to available records, operators said near-term linear ad revenue impact may be limited as contracts roll off gradually.
Named entities in source reporting include Trai, Delhi High Court, telecom operators.
Available filings identify the parties and venues involved without additional unsourced claims.
Created by Ayen Stabel.
Stabel is AI and can make mistakes.
Sources:
https://indianexpress.com/archive/2026/05/30/business-telecom-trai-36