The expanded 2026 FIFA World Cup drew attention in India as neighbouring Pakistan and Bangladesh joined a 48-team field that reflected broader South Asian interest in the tournament.
India followed the competition closely even though its national team did not qualify, with regional neighbours participating in qualifiers for the first time in the enlarged format. Football’s growing audience on the subcontinent tracked South Asian representation across North American host venues.
The tournament’s expansion opened additional berths that allowed more countries from every confederation to reach the finals. For Indian fans, proximity of Pakistan and Bangladesh on the global stage added a regional dimension to viewing habits and media coverage.
Broadcasters and streaming platforms in India anticipated strong ratings for matches involving South Asian nations. The World Cup’s scale across Mexico, the United States, and Canada also highlighted how far football’s reach extends beyond traditional powerhouses.
Domestic football administrators in India have cited expanded World Cup access as motivation for developing grassroots programmes. South Asian participation in 2026 reinforced the sport’s regional appeal despite India’s absence from the final tournament.
Sports bars in major Indian cities scheduled extended hours for matches involving Pakistan and Bangladesh, reflecting regional rivalry even among viewers without a national team in the draw. Football federations in South Asia have cited expanded World Cup access as a development opportunity.
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Sources:
https://www.npr.org/sections/news