Global functional beverage manufacturer Red Bull moved the High Court of Delhi challenging an enforcement notification promulgated by the Food Safety and Standards Authority of India that prohibits carbonated caffeinated beverages from utilizing the promotional nomenclature ‘Energy Drink.’ In its writ petition, the beverage giant argued that the sudden regulatory prohibition violates natural justice principles and lacks empirical justification under statutory food safety enactments.
The multinational beverage enterprise contended that its proprietary functional formulations comply strictly with domestic caffeine thresholds, labeling guidelines, and international food standards codified by the Codex Alimentarius Commission. Legal counsel representing the enterprise argued that forcing manufacturers to abandon globally established branding categories without formal stakeholder consultative proceedings causes severe commercial prejudice and disrupts ongoing retail supply operations.
The high court bench issued notice to the central food safety regulator, directing statutory officials to submit detailed counter-affidavits clarifying the scientific rationale underpinning the nomenclature reclassification. The judicial proceedings are being closely tracked by the broader consumer goods industry as regulatory authorities intensify oversight over caffeinated dietary products.
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Sources:
https://indianexpress.com/article/education/today-news-headlines-for-school-assembly-september-30-2026-1-assam-rifles-jawan-killed-in-ambush-neeru-dhandha-wins-the-fifth-gold-medal-for-india-10898628/