New European Union regulations prohibit dominant messaging platforms from locking users into proprietary artificial intelligence agent ecosystems. The rules take effect as part of the bloc’s broader digital markets framework.
The law requires large messaging services to allow interoperability with rival AI assistants rather than mandating use of in-house products. Regulators said the measure prevents gatekeeper platforms from leveraging their user bases to dominate adjacent AI markets.
Companies designated as digital gatekeepers under EU law face compliance deadlines and substantial fines for violations. The messaging-specific AI provisions address concerns that tech giants could steer billions of users toward their own AI tools.
Industry groups have argued that interoperability mandates could compromise security and user experience. European officials said the rules balance competition concerns with safeguards for data protection.
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