Sports retail platform PlayBlue raised $2.7 million in a seed round co-led by Centre Court Capital and MIXI Global to fund omnichannel store launches.
The company sells athletic apparel and equipment through physical outlets and online channels. India’s sports retail market has grown with rising participation in fitness and recreational leagues.
Centre Court Capital specializes in sports and lifestyle investments, while MIXI Global brings international retail expertise. PlayBlue intends to open additional locations in major metropolitan areas.
Omnichannel strategies — linking in-store experience with e-commerce inventory — have become standard for consumer brands competing with global sportswear giants.
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Sources:
https://yourstory.com/2026/07/startup-news-and-updates-daily-roundup-july-2-2026