The expanded 48-team tournament shatters previous financial records.
Tag: broadcasting
Zee Entertainment in Talks With FIFA to Broadcast 2026 World Cup in India
Zee said it was in discussions with FIFA over broadcast and streaming rights for the 2026 World Cup and also launched its Unite8 Sports channels.
India Likely FIFA Media Rights Bidder as Zee Confirms FIFA Talks
Market observers noted Zee’s disclosure about FIFA talks came as the broadcaster was positioning itself for the World Cup rights deal.