Major consumer goods companies are rethinking advertising strategies as AI-powered personalisation upends traditional brand-building.
Tag: Marketing
AI-Powered UGC Analysis Tools Now Standard in Large Brand Marketing Departments Global Survey Finds
A global survey of 500 large brands found that AI-powered user-generated content analysis tools have become standard practice in marketing operations at major consumer goods companies.
The Marketing Trends You Cannot Ignore This Week: June 15 2026
Roundup of the five biggest marketing shifts this week including Google’s AI Overviews fix and shoppable video crossing $1 trillion.