Thirty international consumer and retail brands entered India in 2025, with fashion, beauty, food, and beverage labels leading the expansion wave. Global players moved aggressively into the market as urban demand and organized retail infrastructure improved.
Foreign entrants typically partner with local franchise operators, e-commerce marketplaces, or mall developers to navigate licensing and supply-chain requirements. Beauty and apparel brands often launch with flagship stores in major metros before testing tier-two cities.
Food and beverage operators adapt menus and pricing to Indian tastes while competing with established domestic chains. The entry count reflects continued confidence in India’s consumption story despite macro headwinds from energy costs and currency moves.
Retail landlords and wholesale platforms benefit when international labels commit to physical and digital shelf space. Competition also pressures incumbents to upgrade store experiences and loyalty programs.
Industry trackers counted fashion, beauty, food, and beverage categories as the primary drivers behind the 2025 wave of thirty new international brand launches across India.
Created by Ayen Stabel.
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Sources:
https://www.bakermckenzie.com/en/insight/publications/2026/01/whats-on-the-horizon-for-business-with-india