Published accounts on Monday described new data shows that around 33% of consumers begin their online searches on social video platforms rather than.
Separately, The announcement reflects continued investment and policy debate across the global technology sector.
Further details emerged Monday. Google rolled out five updates to AI Overviews after publisher referral traffic fell 33% globally. Authorities also noted that Marketing data indicates roughly one in three consumers now begin online searches on TikTok or YouTube rather than traditional search engines.
Stakeholders said they are awaiting additional guidance.
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Sources:
https://www.b2the7.com/news-blog/marketing-trends-june-15-2026