Kerala Tourism unveils strategic roadmap to double sector revenue to ₹90,000 crore in five years

The Government of Kerala unveiled an ambitious five-year tourism transformation roadmap designed to more than double annual sectoral revenues to ninety thousand crore rupees through diversified experiential travel initiatives. Kerala Tourism Minister PC Vishnunadh announced the comprehensive policy framework in Thiruvananthapuram, highlighting public-private partnership models aimed at unlocking high-value leisure and wellness tourism segments.

The strategic blueprint outlines aggressive state-backed capital allocations toward establishing international cruise terminal facilities along the Malabar coastline, upgrading ecological hill station trails in Wayanad and Munnar, and promoting heritage village homestays. The policy prioritizes sustainable responsible tourism principles, ensuring that local agrarian communities, traditional artisans, and indigenous homestay operators receive equitable economic dividends from tourism growth.

Hospitality federations and international tour operators welcomed the targeted vision document, commending the state administration for prioritizing digital marketing campaigns across emerging European and East Asian markets. Tourism department officials confirmed that international roadshows and global travel trade expositions will be organized to attract private investment into premier eco-resort infrastructure.

 

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Sources:

https://indianexpress.com/article/education/today-news-headlines-for-school-assembly-september-29-2026-sc-refuses-to-stay-mdr-on-upi-payments-10897104/

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