Broadcast major News18 Network joined hands with commercial vehicle manufacturer Tata Motors to announce the nationwide observance of ‘National Saarthi Diwas’ on October 23. The collaborative public interest campaign is dedicated to honoring the tireless contributions of commercial truck drivers, fleet operators, and transport crew members who keep the country’s economic distribution arteries moving.
The nationwide initiative will focus on raising awareness about commercial driver welfare, professional dignity, highway road safety protocols, and health management. As part of the program, organizers will conduct on-ground health screening clinics, eye examinations, and safety training workshops at major freight hubs and transport terminals across national highway networks.
Logistics industry stakeholders praised the alliance, emphasizing that while commercial vehicle drivers form the critical backbone of national trade logistics, they frequently face challenging operating conditions and inadequate roadside amenities. Organizers announced that the campaign will culminate in a televised national forum celebrating exemplary driver conduct, safety records, and humanitarian contributions.
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Sources:
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