The National Human Rights Commission issued formal statutory notices to social media conglomerate Meta and the Uttar Pradesh state administration following alarming media exposes highlighting the systemic commercial exploitation of young children in exploitative online video content generated in Etah district. The rights body demanded comprehensive action-taken reports detailing steps initiated to safeguard vulnerable minors and prosecute predatory content creators.
Investigative journalistic reports revealed that minor children from underprivileged rural households were coerced by local digital influencers into acting in vulgar, suggestive, and hazardous video skits aimed at monetizing algorithmic views on digital platforms. The commission noted with deep anguish that such activities inflict irreparable psychological trauma, violate the Protection of Children from Sexual Offences Act, and contravene foundational constitutional guarantees of child dignity.
The human rights watchdog directed Meta to clarify its algorithmic content moderation protocols and explain why monetization avenues remained operational for channels featuring minors in inappropriate themes. Simultaneously, the state director general of police and district magistrates were directed to conduct thorough social welfare inspections and provide immediate psychological counseling to affected children.
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Sources:
https://www.thehindu.com/news/top-news-of-the-day-supreme-court-to-hear-next-week-plea-seeking-cec-gyanesh-kumars-suspension-neeru-dhanda-strikes-first-ever-asian-games-womens-trap-gold-and-more/article71523756.ece