Major consumer goods companies are retooling marketing and distribution strategies as AI-powered personalisation disrupts traditional approaches.
Tag: FMCG
FMCG Giants Are Recalibrating in the Age of AI Marketing
Major consumer goods companies are rethinking advertising strategies as AI-powered personalisation upends traditional brand-building.
India FMCG and Tech Sectors Face Margin Squeeze as Oil and Inflation Surge
Analysts warned Indian fast-moving consumer goods and technology companies face earnings pressure from rising input costs driven by elevated crude prices.
FMCG Brands Report Surge in Cold Beverage and Ice Cream Sales Across Western India
Companies like Amul and Mother Dairy ramp up production to meet exponential demand driven by intense heatwaves.