FMCG companies including Amul and Mother Dairy ramped up production of cold beverages and ice cream on May 31 to meet surging demand across western India during prolonged heatwave conditions.
Retailers reported empty freezer shelves in Ahmedabad and Rajkot by afternoon as temperatures exceeded 45 degrees Celsius. Brands deployed additional cold-chain trucks to restock kirana stores and modern trade outlets.
Seasonal beverage sales typically peak in May and June, but this year’s intensity exceeded forecasts tied to climate patterns. Marketing teams extended promotional discounts on multipacks and family tubs.
Analysts expect the surge to lift quarterly volumes for dairy and soft drink categories, partially offsetting input cost pressures from fuel and refrigeration energy expenses.
Coverage on May 31 placed the business item within a dense news cycle spanning sport, diplomacy, and domestic policy. Editors flagged the topic for follow-up as institutions and markets reopen Monday with fresh data releases and scheduled briefings across India and overseas capitals.
Stakeholders continued assessing the development on May 31 in light of related activity across Indian markets and international news. Companies like Amul and Mother Dairy ramp up production to meet exponential demand driven by intense heatwaves. Additional statements from authorities and corporate spokespersons are anticipated as trading resumes and investigations proceed.
Created by Ayen Stabel.
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Sources:
https://www.financialexpress.com/industry/fmcg-brands-surge-cold-beverage-ice-cream-sales/3491206/